McMarine Services
McMarine Services is a marine service company in Pensacola, FL. I rebuilt their online presence from the ground up to give them a stronger foundation for growth. Keep reading to see the process!
Client
McMarine Services, LLC
Industry
Marine Services
My Role
Complete Digital Systems Builder & Growth Strategist
Project Overview
MCMarine Services is a full marine service provider serving Pensacola and the Northwest Florida area. The goal of this project was to create a complete digital foundation for the company, including a modern website, dedicated landing pages, automated lead flows, and an SEO/AEO strategy built for long-term visibility. The new system positions McMarine Services as a credible, trustworthy marine service brand while preparing them for scalable paid advertising in the future.
My Approach
Discovery & Understanding: I developed a clear understanding of how MCMarine operates, the services most valuable to boat owners, and the digital structure required to support their goals in the Pensacola/NW Florida region.
Digital Foundation Buildout: I created a complete online system — including the website, landing pages, and an organized service structure — designed to communicate offerings clearly and make inquiries straightforward.
Lead Flow & Automations: I implemented automated forms, follow-up sequences, and contact management processes to ensure incoming leads are captured, organized, and responded to efficiently without additional manual work.
SEO & AEO Optimization: I built a long-term organic strategy using structured service pages, search-optimized content, proper metadata, and AI search optimization to improve visibility for high-intent local searches.
Future Ads Preparation: I structured the site and funnels to convert paid traffic effectively once advertising campaigns launch, establishing a scalable digital foundation for future growth.
My Approach
Discovery & Understanding: I developed a clear understanding of how MCMarine operates, the services most valuable to boat owners, and the digital structure required to support their goals in the Pensacola/NW Florida region.
Digital Foundation Buildout: I created a complete online system — including the website, landing pages, and an organized service structure — designed to communicate offerings clearly and make inquiries straightforward.
Lead Flow & Automations: I implemented automated forms, follow-up sequences, and contact management processes to ensure incoming leads are captured, organized, and responded to efficiently without additional manual work.
SEO & AEO Optimization: I built a long-term organic strategy using structured service pages, search-optimized content, proper metadata, and AI search optimization to improve visibility for high-intent local searches.
Future Ads Preparation: I structured the site and funnels to convert paid traffic effectively once advertising campaigns launch, establishing a scalable digital foundation for future growth.
Organic Results
Through a combination of SEO and AEO (AI Engine Optimization), McMarine Services now ranks highly for multiple local marine-service search terms across Pensacola and the Northwest Florida area. Key phrases such as “boat monitoring in Bayou Chico,” “marine services in Pensacola,” and other high-intent service-based queries consistently place McMarine at or near the top of search results.
This strategy was not limited to traditional Google SEO. With more people turning to AI platforms like ChatGPT, Perplexity, Copilot, and Gemini to find local businesses, I optimized McMarine's content structure, service pages, and metadata to be easily understood and recommended by AI models as well.
The combination of search-engine optimization and AI-focused optimization positions McMarine Services as a credible and highly discoverable option across both traditional and emerging search platforms — creating long-term visibility and strong organic traction before any paid advertising is introduced.
Paid Ads— Coming Soon
Paid Ads— Coming Soon